Showing posts with label discussion. Show all posts
Showing posts with label discussion. Show all posts

Monday, March 08, 2010

"Polymer Clay" versus "Polymer"

If you do not know about it yet, there is an on-going discussion, initiated at Synergy-2 conference and continued on-line, about possible renaming of  polymer clay into simply polymer.

People talk in length (and quite emotionally!) about it in their blogs and in forums, and I was about to post something smart myself. Like, how I see two separate reasons for this name being an issue – one is coming from the traditional ceramists, who are (supposedly) unhappy with polymer clay artists using the word clay, and the other is from our potential customers, who are (also supposedly) confused with the polymer clay being used for art, because it makes them think of the stuff their kids are playing with.

I could have also talked about the definition of the word polymer based on my chemistry background...

Or how realistic it is to make all the polymer clay manufacturers to rename their product AND change their marketing strategy at the same time (after all, if they start calling it polymer, but continue selling it as the material for kids – do we really gain anything?).

But before I had a chance to write my post, I found one comment on polymerclaydaily.com discussion, which summed it all for me. I am sorry, it might be a bit harsh, and I do not know who is the author of this comment (she just signed it as Jules), but I admire this person's sense of humor. This is what she said:

“? And saying only “peanut” avoids confusion with normal butter? Interesting theory.
It’s not about the name, it’s about what you do with that stuff!
I mean…the clay, not the butter… ;D”

Yep, this really sums the whole discussion for me.

I am voting for leaving the name alone. Let's better concentrate on our art and stop talking.
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